Our Story

Welcome to VassaBella, where confidence meets comfort, and every stitch tells a story. Founded in the heart of New York City, our brand was born out of a desire to redefine lingerie for the modern woman. We believe that lingerie is more than just an undergarment; it’s a form of self-expression, empowerment, and celebration of individuality.

Our journey began with a simple yet profound idea: to create lingerie that speaks to women’s real desires and needs. Designed by women, for women, our collections reflect a deep understanding of what makes you feel beautiful inside and out. From the bustling streets of New York to the runways of the world’s fashion capitals, we infuse cutting-edge design with unmatched craftsmanship to bring you lingerie that is as stylish as it is comfortable.

At VassaBella, we champion the "By girls, for girls" philosophy, celebrating women’s voices, creativity, and strength. Our designs are inspired by women’s diverse stories and crafted to empower you to embrace your unique beauty. Each piece in our $60-$100 range is thoughtfully curated to combine premium materials with flattering fits, ensuring that you feel your best, whether it’s a casual day at home or a night to remember.

We’re proud to be part of a movement that uplifts and supports women. By choosing VassaBella you’re not just buying lingerie—you’re joining a community that celebrates authenticity, self-love, and the power of femininity.

Thank you for making us part of your journey.